From the Client's Perspective: Marketing, Policies and Ethics of Your Practice

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$0 members / $0 non-members     2.0 CE credits

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Your business image helps determine how you will attract clients and if you will retain them. It is defined equally by the services you offer. Before you make your massage therapy practice known to the public, and at regular intervals during the life of your business, it’s important to view your business image from the client’s perspective.

Explore the client’s view of your marketing efforts, physical location and business policies. Learn how the ethics of your policies can affect client perceptions. This includes specific policies such as tipping, appointments and discounts as well as more general thoughts on the ethics of touch for massage therapists and the complications of offering massage to people with whom you have another relationship.

This course counts towards NCBTMB’s Ethics credit requirement. 


When you finish this course, you will be able to:

  • Explain the importance of the client’s perspective on your training, marketing, physical presence and business policies.
  • List ways to convey a positive business image that clients receive before entering your place of business.
  • Determine ethical practices for specific areas of your massage therapy business.

About the author(s)

Jean Ives has written extensively about business development within the massage therapy profession. Her career experience includes six years at Wm. C. Brown Company Publishers (now McGraw-Hill) and 20 years of marketing and public relations experience with AT&T. 

Course Expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.

Online courses expire one year from the date of purchase. When a course expires, you will no longer have access to the course materials and will be required to re-purchase the course.

Course Approval Codes

MSP #63


This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.