Growing a Thriving Practice—Systems for Success
Business & Marketing

Growing a Thriving Practice—Systems for Success

Author(s): Michael C. Gaeta, DAc, MS, CDN, LMT, Dipl Ac & ABT (NCCAOM)

3CE credits 10 Lessons Text

Effective communication with your massage therapy clients can be the key to a successful massage therapy practice. Learn innovative ways to build business success through personal interactions. 

Review communications methods to improve initial contacts, consultations, follow-up calls and managing client expectations in your massage practice.  When you finish this course you will be able to:
  • Assess how emotional and spiritual development determines the kind of service you offer clients.
  • List the three essential areas of business.
  • Describe the parts, roles and value of consultations and initial phone calls.
  • Review how to manage client expectations.
  • Explain ways to manage sessions and session fees.
  • Define the value and process of follow-up calls and “walking the charts.”
  • Delineate five important policies for a massage therapy practice.
  • Discuss the value of mentoring, ROFs and time management.

  1. The Basis of a Successful Practice
  2. Managing Initial Contacts
  3. Consultations
  4. The First Session
  5. Managing Session Frequency
  6. Follow-up Calls
  7. Maintaining Contact
  8. Policies for a Successful Practice
  9. Tools for a Successful Practice
  10. Tips for a Successful Practice

Michael Gaeta has 21 years of successful clinical practice, first as an Asian bodywork therapist, then adding the other healing arts of clinical nutrition, acupuncture and herbal medicine.  He gauges his success by how he has helped people make lasting changes in their lives and improvements in their health. In clinical practice he earned a gross annual income of $250,000 seeing clients three-and-a-half days per week.