Smart Marketing With Social Media
Business & Marketing

Smart Marketing With Social Media

Author(s): Felicia Brown, LMT

2CE credits 10 Lessons Video

This course describes how to use social media to grow your business. When you finish this course you will be able to:

  • Determine one or more social media goals.
  • Create an outline for a social media plan.
  • List five methods for connecting with your (target) clients.
  • Define five ongoing tasks to engage and reach your audience.

  1. SMART Marketing Introduction
  2. The Definition of Marketing
  3. Creating a Conversation Using Social Media
  4. Why Are You Being Social? Using Social Media to Achieve Business Goals
  5. Assessing Who Is Your Audience
  6. Communicating Your Message to Your Audience
  7. Get the Word Out! Using Facebook to increase communication and improve business relationships
  8. LinkedIn and Blogging for a Successful Practice
  9. How to Use Review Sites, YouTube, and Twitter to Reach Your Business Goals
  10. Golden Rules of Social Media

Felicia Brown, a licensed massage therapist, Certified Guerrilla Marketing Coach, NCBTMB Approved Provider, is the owner of Spalutions! Her firm provides training, continuing education, business consulting and marketing solutions for massage and spa professionals. She appears as a public speaker at many state, national and international conferences and conventions in the massage and spa industries.

Felicia has written for and been featured or quoted in numerous trade publications including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is the Membership Chairman of the Day Spa Association and provides free business and marketing advice on her blog at Spalutions.  Felicia is also on the staff at Natural Touch School of Massage in Greensboro, NC.

Felicia has won numerous awards for her business skills and accomplishments. Most recently, she was awarded the 2009 Spa Person of the Year by the Day Spa Association and was also selected as one of the Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine. Email Felicia for more information.