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$0 members / $0 non-members     2.0 CE credits     Video

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Social media is the topic of the moment right now. This video course from AMTA's national convention is the perfect way to learn more. Social media has become increasingly popular with consumers and businesses, so much so that professionals who fail to get on board may fall behind. This informative class will teach you how to grow your business, make more money, increase your professional network and market yourself and your business effectively and more affordably with social media.

Smart Marketing with Social Media was first presented as a live webinar on Thursday, October 20, 2011 at the AMTA 2011 Convention. This course is presented with video as an archived webinar and contains a downloadable PowerPoint presentation in PDF format and two worksheets that can be used to complement the videos.


This course describes how to use social media to grow your business. When you finish this course you will be able to:

  • Determine one or more social media goals.
  • Create an outline for a social media plan.
  • List five methods for connecting with your (target) clients.
  • Define five ongoing tasks to engage and reach your audience.

About the author(s)

Felicia Brown, a licensed massage therapist, Certified Guerrilla Marketing Coach, NCBTMB Approved Provider, is the owner of Spalutions! Her firm provides training, continuing education, business consulting and marketing solutions for massage and spa professionals. She appears as a public speaker at many state, national and international conferences and conventions in the massage and spa industries.

Felicia has written for and been featured or quoted in numerous trade publications including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is the Membership Chairman of the Day Spa Association and provides free business and marketing advice on her blog at Spalutions.  Felicia is also on the staff at Natural Touch School of Massage in Greensboro, NC.

Felicia has won numerous awards for her business skills and accomplishments. Most recently, she was awarded the 2009 Spa Person of the Year by the Day Spa Association and was also selected as one of the Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine. Email Felicia for more information.

Course Expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.

Online courses expire one year from the date of purchase. When a course expires, you will no longer have access to the course materials and will be required to re-purchase the course.


This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.