From Data to Action: Leveraging AMTA's 2026 Massage Profession Research Report to Support Your School
Master the Classroom for Massage Educators

From Data to Action: Leveraging AMTA's 2026 Massage Profession Research Report to Support Your School

Author(s): Dave French, Alyssa Jaksa, Dolly Wallace

2CE credits 1 Lesson Video

Join us for an energizing overview of AMTA’s newly released Massage Profession Report—your go-to resource for staying ahead in an evolving profession. Discover how this essential report can help you strengthen your school, support your students’ success, and navigate changes shaping massage therapy.

 Presented by MassageBook

At the completion of this course, the participant will be able to:

  • Discuss the data within the massage profession.
  • Discuss how to use the data to help strengthen your school, support your students.

  1. From Data to Action: Leveraging AMTA's 2026 Massage Profession Research Report to Support Your School

Dave French is the Vice President of Market Research and Insurance for AMTA and has been conducting and overseeing research on the massage profession for over 20 years. He and his team have also developed and managed many of the benefits schools and students receive through AMTA such as the anatomy app, the MBLEx test prep app, and the school insurance program. Previously, Dave led research efforts in the occupational safety and health industry and conducted research projects for Fortune 500 companies.

Alyssa Jaska is the Market Research Manager at AMTA and has been conducting research on the massage therapy industry for over 10 years. She has previous experience working in market research for the airline and consumer packaged goods industries as well as performing arts and theatre companies in Chicago.

Dolly Wallace pursued massage therapy as a complement to her husband's work in chiropractic care and has since built a successful career in the profession. She has held numerous leadership roles, including serving as AMTA National President, on the Massage Therapy Foundation Board of Trustees, and as President of the National Certification Board for Therapeutic Massage and Bodywork. Her commitment to education, volunteering, and advancing the massage profession earned her the 2022 Humanitarian of the Year award from the Massage Therapy Foundation.