Responsible Representation: Ethically Marketing Your Massage Skills
Ethics

Responsible Representation: Ethically Marketing Your Massage Skills

Author(s): Mark Capriotti

2.5CE credits 1 Lesson Video

This course is designed to provide an exploration of how massage therapists represent their skills, via advertising, marketing, or social media, and how those representations can influence a client’s expectations. As Massage Therapy becomes more accepted as a form of complementary healthcare, we must understand the decision-making process a client uses to choose our modality over others and how these representations can play a part in a client’s healthcare, rehabilitation, mental health, and trauma.  Our discussion will center on responsible representation of how our skills can truly benefit a client and when to acknowledge that our skills and services are not applicable to a situation.

When you finish this course, you will be able to:

  • Discuss the need for massage therapists to present themselves in an appropriate manner and with proper education, experience and evidentiary backing, without overpromising or contradicting other methods of care.
  • Explore how massage therapist's words, evaluations, and massage methods can influence a client's perspective of their entire treatment plan and ultimately influence their healthcare decisions.
  • Discuss the responsible representation of how massage therapists skills can truly benefit a client and when to acknowledge that our skills and services are not applicable to a situation.

  1. Responsible Representation Ethically Marketing Your Massage Skills Video

Mark Capriotti is a board certified licensed massage therapist with an advanced certification in sports massage. He is a neuromuscular therapy and sports massage instructor at the Pittsburgh School of Massage Therapy and operates a practice that specializes in providing massage to high-level collegiate and professional athletes who compete in the NFL, NHL, NCAA, WWE and WFA.