This session offers massage therapy school administrators and educators effective marketing strategies centered on student retention. Participants will explore how to implement retention tactics, foster inclusivity through DEI initiatives, and build lasting relationships with students. Interactive exercises will provide practical tools that attendees can immediately apply to enhance student engagement and loyalty.
At the completion of this course, the participant will be able to:
- Offer massage therapy school administrators and educators effective marketing strategies centered on student retention.
- Explore how to implement retention tactics, foster inclusivity through DEI initiatives, and build lasting relationships with students.
Davonna Willis is a respected health and wellness practitioner, entrepreneur, and educator with over 20 years of experience in the profession. She holds a Masters Degree in Health Education and a Bachelors Degree in Athletic Training. As the Founder and CEO of 4 Nineteen Education & Training, Davonna is dedicated to elevating standards of care, offering nationally accredited continuing education for massage therapists and athletic trainers through NCBTMB and BOC. She also founded the Black Massage Therapist Conference, with its inaugural event held in October 2023.
Course Expiration
Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.
Online courses expire one year from the date of purchase. When a course expires, you will no longer have access to the course materials and will be required to re-purchase the course.
Copyright
This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission
of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy
regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.
Refunds
Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over
credit limits.