Retention Marketing Strategies for Massage Therapy Schools: Fostering Inclusivity and Loyalty
Master the Classroom for Massage Educators

Retention Marketing Strategies for Massage Therapy Schools: Fostering Inclusivity and Loyalty

Author(s): Davonna Willis

1CE credit 1 Lesson Text

This session offers massage therapy school administrators and educators effective marketing strategies centered on student retention. Participants will explore how to implement retention tactics, foster inclusivity through DEI initiatives, and build lasting relationships with students. Interactive exercises will provide practical tools that attendees can immediately apply to enhance student engagement and loyalty.

At the completion of this course, the participant will be able to:

  • Offer massage therapy school administrators and educators effective marketing strategies centered on student retention.
  • Explore how to implement retention tactics, foster inclusivity through DEI initiatives, and build lasting relationships with students.

  1. Retention Marketing Strategies for Massage Therapy Schools: Fostering Inclusivity and Loyalty Video

Davonna Willis is a respected health and wellness practitioner, entrepreneur, and educator with over 20 years of experience in the profession. She holds a Masters Degree in Health Education and a Bachelors Degree in Athletic Training. As the Founder and CEO of 4 Nineteen Education & Training, Davonna is dedicated to elevating standards of care, offering nationally accredited continuing education for massage therapists and athletic trainers through NCBTMB and BOC. She also founded the Black Massage Therapist Conference, with its inaugural event held in October 2023.