Making Your Mark-Guerilla Marketing for Massage Therapists
Business & Marketing

Making Your Mark-Guerilla Marketing for Massage Therapists

Author(s): Felicia Brown, LMT

3.5CE credits 10 Lessons Text

Delve into a number of inexpensive marketing tools, techniques and ideas—including the Internet and social media—that will help you build a successful massage practice.

Learn a number of inexpensive guerilla marketing tools you can use to build your practice. When you finish this course you will be able to:

  • Describe how guerilla marketing differs from the general idea of marketing.
  • List three key points for setting marketing goals and three for creating a marketing plan.
  • Discuss how marketing calendars and budgets help you achieve marketing goals.
  • Review three cornerstone marketing techniques.
  • Explain ways to maintain contact with clients and to foster client support to grow your business.
  • State six ways to promote yourself electronically.
  • Describe three types of social media.
  • Cite two ways to gain referrals from online media.

  1. Expanding Your Definition of Marketing
  2. Assessing Your Current Marketing Approach
  3. Making Your Marketing Plan
  4. Marketing Activities—Cornerstone Marketing to Clients
  5. Marketing Activities—Maintaining Client Contacts
  6. Marketing Activities—Getting Client Support
  7. Marketing Activities—Getting the Word Out
  8. Marketing Activities—Computer Technology
  9. Marketing Activities—Social Media
  10. Marketing Activities—Other Online Promotion

Felicia Brown, a licensed massage therapist, Certified Guerrilla Marketing Coach, and NCBTMB Approved Provider, is the owner of Spalutions! Her firm provides training, continuing education, business consulting and marketing solutions for massage and spa professionals. She appears as a public speaker at many state, national and international conferences and conventions in the massage and spa industries.

Felicia has written for and been featured or quoted in numerous trade publications including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is the Membership Chairman of the Day Spa Association and provides free business and marketing advice on her blogs at and Felicia is also on the staff at Natural Touch School of Massage in Greensboro, NC. 

Felicia has won numerous awards for her business skills and accomplishments. Most recently, she was awarded the 2009 Spa Person of the Year by the Day Spa Association and was also selected as one of the Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine. You can contact Felicia at